There are two ways to reach the lost.

Witnessing is a method God uses to reach people in an everyday way, especially those who have relational contact with Christians. This is God's normative method to reach lost people wherever there is a church in that culture. It is God's Plan A.  All believers are called to be witnesses. (1 Peter 3:15)

Evangelism is a gift God uses to reach people in special circumstances - especially those who have no contact with followers of Jesus. This is God's Plan B to reach those who do not know a believer. Evangelism requires the person doing it have the spiritual gift of evangelism. (1 Cor. 12, Ephesians 4).

Confusion over the role of witnessing and evangelism is the major obstacle keeping the church from reaching the lost.